MBC Agency operates firmly within the luxury and premium sector. Through years of focused experience, we have an innate understanding of the nuances needed to better understand consumer behaviour in the high end environment. A reporting model has been devised to collate information, which analyses client fulfilment and client expectations.
The Client Satisfaction Report (CS) is based on the impression, reputation and ranking of each brand, measured through specific independent and consolidated categories. We believe these factors are integral to the overall customer experience and hence Satisfaction Ranking is identified. These categories are: Service, Selling Skills, Product Knowledge, Retail Staff Presentation, Store Ambiance and Store Image.
The CS Report is specific to the luxury and premium market and provides a benchmark for the industry across several aspects of service and experiential related areas. The CS Report is realised by collecting and collating data from our mystery shopping program, analysing and ranking the data. We also recommend the benchmarking report when committing to a CS program; we suggest conducting the same program on your specific competitors thereby allowing us to create a CS tailored to your business and category specifics.
For further information and a tailored proposal or to place your interest in working with us as a mystery shopper, please contact: